The Hockey Brain

For marketing, content & communications

Turn your club's data into content fans actually share

League stats, tracking and video are already sitting in your club. The Hockey Brain brings them together in the club's own database, so your content team can pull the story behind the numbers in minutes – not hours.

What you can make

  • Milestone posts

    Know when a player is approaching 100 games or 50 points before anyone else.

  • "Did you know…" graphics

    One surprising number, ready before puck drop.

  • Match previews with data

    Form, head-to-head and key players in one place.

  • Fan quizzes

    Questions straight from your own numbers.

  • Season recap videos

    The five numbers that explain the season, with clips to match.

  • Sponsor campaigns with stats

    "SEK 10 per save" style activations that update after every game.

Examples

Example – made-up numbers

Example milestone graphic for a player approaching 100 games
Example did-you-know stat graphic before puck drop
Example gameday preview graphic with form and head-to-head

Match preview: Example HC vs Example IK

Form, head-to-head and three players to watch — pulled from one club database.

Read excerpt
Example HC arrive on a three-game points streak (example: 9 of 12 possible points). Example IK have lost two straight but lead the season series 2–1. Head-to-head at home this season: Example HC 4–3 OT win in October; Example IK answered 5–2 in December. Key numbers (example): Example HC generate 31.2 expected goals for per 60 at five-on-five over the last ten games; Example IK allow 2.89 goals against per game on the road. Watch for Example HC’s top-line centre — example: 11 points in the last eight — against Example IK’s penalty kill, which sits at 84% over the last month (example). All figures above are fictional illustrations for layout only.

300 games in the jersey — by the numbers

A milestone post built from roster and game logs, not a manual spreadsheet.

Read excerpt
When Example Player A dresses for game 300 in club colours, the story is more than a round number. Example: 287 of those games in the top league, 41 goals and 118 assists for 159 points (example), plus 12 playoff appearances. Split the career (example): 162 even-strength points, 38 on the power play, 11 shorthanded. Faceoff win rate on career (example): 52.4%. Time on ice per game (example): 18:42. Pair the post with a short clip reel tagged from your video platform — every stat above is made up for demonstration.

The season start in numbers

Opening weekend recap — five stats that explain where the club stands.

Read excerpt
After four games (example), Example HC sit 3–1–0. Five-on-five expected-goals share (example): 54.2%. Shots per game (example): 31.8 for, 27.5 against. Special teams (example): power play 28.6% (4 for 14); penalty kill 88.9% (8 for 9). One surprising line combo (example): the second line has out-chanced opponents 58–41 at five-on-five despite limited minutes together. Use the same block after every weekend — numbers refresh from your pipeline. All values here are fictional examples.

Video concepts

  • The season in 5 minutes

    Five charts, five clips — the story of the season so far without a three-hour edit.

  • Fastest on the team?

    Tracking speeds from your own data, turned into a bracket fans can argue about in the comments.

  • Before the derby: the data behind the game

    Head-to-head trends, special teams and one “hidden” line match-up — published morning of puck drop.

How it works

  1. 01

    We connect the sources you already have – league stats, tracking, video, your own exports.

  2. 02

    Every player is matched across systems in the club's own database.

  3. 03

    Your team asks questions in Excel, dashboards or AI assistants like ChatGPT and Claude. No lock-in – you choose the AI model.

Pilot

We're taking on a limited number of pilot clubs for the 2026/27 season. Fixed fee, no lock-in.

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