The Hockey Brain Consulting
Where modern data analytics tools meet the world of hockey.
Based in Sweden—we bring both technical data expertise and real hockey knowledge. No generic analysts: we speak your language and deliver analytics that fit how clubs actually work.
Hockey clubs worldwide use us to fill analytics gaps without full-time hires. We respond within 2 business days and tailor every engagement to your league, data, and goals.
Expected Goals Performance
Season comparison: xG vs Actual
Your team outperforms expected goals by 13 units, indicating superior finishing quality and tactical execution compared to league baseline and key competitors.
The Hockey Brain is a Stockholm-based hockey analytics consultancy that helps pro, junior and national teams turn data into better decisions. We combine modern data science with real hockey experience to support GMs, coaches and scouts with scouting models, xG analysis and tailored dashboards.
If you need senior analytics expertise without building a full internal department, this site explains how we work and how to get started with a low-risk consultation.
Why Hockey Analytics?
Transform raw data into competitive advantages that drive smarter decisions and measurable results.
Discover Hidden Edges
Unlock process advantages beyond raw box scores with advanced metrics.
Accelerate Decisions
Optimize draft boards, lineups, and acquisitions with data-driven insights.
Reduce Uncertainty
Predict tactical matchups and performance trends with confidence.
Scale Development
Build consistent frameworks that work across all leagues and roles.
Shooting Percentage Evolution
Last 3 seasons + predictive model
Advanced modeling reveals upward trajectory exceeding league baseline, with predictive confidence intervals guiding tactical roster decisions.
Flexible Engagement Model
Scale analytics expertise exactly when you need it—without the commitment of full-time hires.
Complement Your Team
Fill critical analytics gaps without disrupting your existing operations or organizational structure.
Cost-Effective Expertise
Access senior-level analytics capabilities at a fraction of the cost of full-time salaries and benefits.
On-Demand Scaling
Ramp up support during critical periods—draft prep, playoffs, trade deadlines—then scale down as needed.
What We Deliver
Actionable insights across every dimension of hockey operations—from individual players to organizational strategy.
Player Performance Tracking
Individual metrics evolution over time
Team Comparison Analysis
Head-to-head tactical metrics
Draft & Recruitment Insights
Prospect evaluation matrix
Explore our complete service portfolio and see how we tailor analytics to your specific needs.
View All ServicesBuilt for real hockey operations
We typically work with pro clubs, junior organizations, national teams and player agencies that want to use data without building a full internal analytics department. You get senior-level analytics from Sweden with people who understand both code and the game itself.
- Support around drafts, free agency, trade deadlines and roster planning.
- Scouting models and dashboards that fit your existing video and data tools.
- Clear processes so coaches, scouts and management actually use the numbers.
How a typical engagement starts
- 30–45 minute call to understand your league, data and staff structure.
- We propose 1–2 concrete projects that could move the needle within 4–8 weeks.
- We agree on scope, budget and communication format—then start delivering.
All work can be done remotely from Stockholm. We are used to working across time zones and languages.
Book an intro callReady to Transform Your Analytics?
Submit a consultation request and we'll outline a tailored analytics activation roadmap within 48 hours.
Book a Consultation