The Hockey Brain
All your hockey sources.
One connected data layer.
Connect Elite Prospects, Hudl, Sportlogiq and every hockey source your club already pays for — into one layer your staff can actually use.
Early access · no connectors live yet · you own the data
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Your data is in six places. None of them agree.
A club buys a league feed, a video platform, a tracking provider and an AMS. Each is good. None share a player id, a game id or a definition of a shot. So someone capable spends their week reconciling CSVs instead of answering hockey questions.
Tell us what you pay for. We keep it connected.
- 01
Map your stack
Which sources you already pay for, what you are trying to answer, and which connectors that requires.
- 02
We maintain the pipes
Authentication, scheduling, schema changes and player identity matching — off your staff, onto ours.
- 03
Data lands where you work
Analysis-ready tables in your warehouse, dashboard, spreadsheet or AI assistant. You keep the account.
Every hockey source worth connecting
The roadmap — not a finished product. Early clubs decide what ships first.
Sources
Player & league data
- Elite ProspectsPlanned
- NHL APIPlanned
- HockeyTech / LeagueStatPlanned
- Natural Stat TrickExploring
- MoneyPuckExploring
Video & tagging
- HudlPlanned
- Hudl InStatPlanned
- CatapultExploring
- SportsCodeExploring
Tracking & event data
- SportlogiqPlanned
- NHL EdgePlanned
- StathletesExploring
- KinexonExploring
Athlete management
- SmartabaseExploring
- Kitman LabsExploring
- Zone7Exploring
Your own data
- CSV & Excel uploadsPlanned
- Google SheetsPlanned
- Scouting notesPlanned
Destinations
BI & dashboards
- Power BIPlanned
- TableauPlanned
- Looker StudioExploring
Spreadsheets
- ExcelPlanned
- Google SheetsPlanned
Data warehouses
- SnowflakePlanned
- BigQueryPlanned
- MotherDuckPlanned
- PostgresExploring
AI assistants
- ClaudePlanned
- ChatGPTPlanned
- Microsoft CopilotExploring
All product and company names are trademarks of their respective owners. Reference here indicates intended data-source compatibility only and does not imply any affiliation, partnership or endorsement.
You own the data. Always.
Delivered into infrastructure you control, under your own licences with each provider. We do not resell or re-host anyone else’s data. Disconnect whenever you like — keep every table already delivered.
Questions, answered
What does The Hockey Brain do?
The Hockey Brain is a hockey data integration platform. It connects the data sources a club already pays for — player and league databases, video and tagging tools, tracking providers, athlete management systems and internal spreadsheets — harmonises them into one consistent model, and delivers analysis-ready tables to the warehouse, dashboard, spreadsheet or AI assistant the club already uses.
Which hockey data sources will it connect to?
Planned connectors include Elite Prospects, the NHL API, HockeyTech/LeagueStat, Hudl, Hudl InStat, Sportlogiq and NHL Edge, alongside CSV, Excel and Google Sheets uploads for a club’s own data. Natural Stat Trick, MoneyPuck, Catapult, SportsCode, Stathletes, Kinexon, Smartabase, Kitman Labs and Zone7 are being explored. No connector is live yet — the platform is in early access and connector order is driven by what early clubs ask for.
Where can the data be delivered?
To your own warehouse — Snowflake, BigQuery, MotherDuck or Postgres — and to Power BI, Tableau, Looker Studio, Excel and Google Sheets. It can also be exposed to AI assistants such as Claude, ChatGPT and Microsoft Copilot so staff can ask questions of club data in plain language.
Who owns the data?
The club does. Data is delivered into infrastructure the club controls, under the club’s own licences and accounts with each provider. The Hockey Brain does not resell, re-host or redistribute third-party data, and a club can disconnect at any time and keep everything already delivered.
Why not just build this in-house?
Many clubs do, and it works until the integrations need maintaining. Every provider changes its schema, rotates credentials and shifts its export format, so the pipeline becomes a permanent part-time job for an analyst who was hired to analyse. The Hockey Brain maintains the connectors so that work does not land on club staff.
How is this different from a dashboard or BI tool?
A BI tool visualises data that has already been collected and cleaned. The Hockey Brain does the collecting and cleaning — the integration layer underneath. It feeds your BI tool rather than replacing it, which is why Power BI, Tableau and Excel are delivery destinations rather than competitors.
Is it available now, and what does it cost?
Not yet. The platform is in early access and we are working with a small number of clubs to decide which connectors ship first. Pricing is not published while that is being scoped. Booking an intro call is the way to see the current connector roadmap and influence what gets built.
Which leagues and levels does it cover?
Coverage follows the sources rather than a fixed league list, so any league represented in a connected provider can be covered — professional, junior, NCAA, European and women’s hockey included. Early access clubs tell us which leagues matter to them and that shapes connector priority.
Want a say in which connector ships first?
Tell us which sources your club pays for. We will show you the roadmap and where you fit.
Book an intro call