The Hockey Brain
Club-owned database & matching
- Matches players, games and teams across sources
- One definition for every metric
- Keeps your connections running when providers change
- Data quality checks
Stop reconciling spreadsheets. Start answering hockey questions.
Own your club's hockey data.
Every source you already pay for — league data, tracking, video exports, athlete management and your own sheets — connected with your own keys into one database your club controls. One player ID across sources, a catalog of what you own, ready for Power BI, Excel, Streamlit or Claude.
Founding-club program 2026/27: three places · We build your connections first, with you · Your licences, your accounts, your data
Your sources
League & player data
- Elite Prospects
- NHL API
- HockeyTech / LeagueStat
- Natural Stat Trick
- MoneyPuck
Video & tagging
- Hudl
- Hudl InStat
- Catapult
- SportsCode
Tracking & events
- Sportlogiq
- NHL Edge
- Wise Hockey
- Stathletes
- Kinexon
Athlete management
- Smartabase
- Kitman Labs
- Zone7
Your own data
- CSV & Excel uploads
- Google Sheets
- Scouting notes
Where your staff work
Dashboards
- Power BI
- Tableau
- Looker Studio
Spreadsheets
- Excel
- Google Sheets
Databases
- Snowflake
- BigQuery
- MotherDuck
- Postgres
AI assistants
- Claude
- ChatGPT
- Microsoft Copilot
Scroll sideways to see the full diagram →
Your data is in six places. None of them agree.
A club buys a league database, a video platform, a tracking provider and an athlete management system. Each one is good on its own. But they don’t share a player ID, a game ID or even a definition of a shot.
So every week, someone you hired to analyse hockey ends up:
- copying exports out of four different tools
- working out by hand that "J. Andersson", "Johan Andersson" and "Andersson, J." are the same player
- rebuilding the same spreadsheet before every opponent-prep meeting
- starting over when a provider changes its export format
That is hours a week spent on data plumbing instead of hockey decisions.
One player. One ID. Every source.
The Hockey Brain sits underneath the tools your staff already use. It doesn’t replace them.
- 01
Your sources go in.
League and player data, video and tagging, tracking and event data, athlete management, plus your own spreadsheets and scouting notes.
- 02
We match and clean.
Every player, game and team is linked across sources, so a player in Elite Prospects is the same player in Sportlogiq and in your scouting sheet. Metrics get one consistent definition.
- 03
Clean tables come out.
Wherever your staff already work: Excel and Google Sheets, Power BI and Tableau, your club's database, or an AI assistant like Claude or ChatGPT.
Better answers, in the tools you already use
We don’t build another analytics app. We make sure the apps you already have finally get complete data. Once your sources are connected, your staff can:
- Evaluate players with league stats, tracking metrics and your own scouting notes side by side, in one row per player.
- Prepare for opponents without rebuilding the same spreadsheet every game day.
- Analyse lines and matchups using event data that is already matched to your roster.
- Build recruitment shortlists that combine league data with your internal evaluations.
- Ask plain-language questions like "Which defencemen in our scouting list have the best zone exits this season?" in Claude or ChatGPT, answered from your club’s own data.
You connect your sources. We keep them working.
- 01
Map your stack (free, 30 minutes)
We go through which sources you pay for, who on your staff stitches them together today, and which questions you're trying to answer. You get a written map of your club's data stack, whether or not you go further.
- 02
Connect with your own keys
You connect each source with your club’s own account, API key or licence. We never buy data on your behalf or use another club’s access. For sources without an API, such as Hudl video and tagging exports, you upload CSV or Excel files and we handle the rest.
- 03
We match, clean and maintain
Player and game matching, scheduling, and fixing things when a provider changes its format or rotates credentials. That work moves off your staff and onto ours.
- 04
Data lands where you work
Ready-to-use tables in your spreadsheet, dashboard, database or AI assistant, in accounts your club owns.
What you actually get
One table per player, with every source matched. Below is an example of the kind of table The Hockey Brain delivers.
Example data. The players, IDs and numbers below are fictional and only show the format.
| THB player ID | Player | Pos | Team (season) | Elite Prospects ID | Sportlogiq ID | GP | Pts | xG/60 | Controlled exits % | Last scouting grade |
|---|---|---|---|---|---|---|---|---|---|---|
| THB-00142 | Example Player A | D | Example HC (2025/26) | ep-000001 | slq-000001 | 48 | 21 | 0.41 | 58% | B+ (Oct 2) |
| THB-00187 | Example Player B | F | Example IK (2025/26) | ep-000002 | slq-000002 | 52 | 34 | 1.12 | — | A− (Sep 28) |
| THB-00203 | Example Player C | D | Example SK (2025/26) | ep-000003 | slq-000003 | 39 | 9 | 0.28 | 63% | B (Sep 15) |
- One row per player, even though the data comes from three different systems.
- Each source’s own ID is kept, so you can always trace a number back to where it came from.
- Your own scouting grades sit next to league and tracking data.
Founding clubs decide what gets built first
The Hockey Brain is in early access. No connections are live yet. We’re building them together with three founding clubs for the 2026/27 season. That’s the number we can serve by hand while doing it properly.
As a founding club you get:
- Your sources connected first, in the order you need them
- Direct access to the team building it, with no support queue
- A say in which connections, tables and views ship next
- A fixed pilot fee for the rest of the 2026/27 season, invoiced only after your first delivery
- Founding-club pricing locked for the 2027/28 season
What we ask:
- Access to your sources through your own accounts or exports
- A 30-minute check-in every two weeks with your analytics lead (data is delivered weekly)
- Honest feedback on what's useful and what isn't
The roadmap, not a finished product
Founding clubs decide what ships first. Planned means we intend to build it. Exploring means we’re assessing demand and feasibility. Nothing is live yet.
Sources
Player & league data
- Elite ProspectsPlanned
- NHL APIPlanned
- HockeyTech / LeagueStatPlanned
- Natural Stat TrickExploring
- MoneyPuckExploring
Video & tagging
- HudlPlanned
- Hudl InStatPlanned
- CatapultExploring
- SportsCodeExploring
Tracking & event data
- SportlogiqPlanned
- NHL EdgePlanned
- Wise HockeyExploring
- StathletesExploring
- KinexonExploring
Athlete management
- SmartabaseExploring
- Kitman LabsExploring
- Zone7Exploring
Your own data
- CSV & Excel uploadsPlanned
- Google SheetsPlanned
- Scouting notesPlanned
Where data lands
Dashboards
- Power BIPlanned
- TableauPlanned
- Looker StudioExploring
Spreadsheets
- ExcelPlanned
- Google SheetsPlanned
Data warehouses
- SnowflakePlanned
- BigQueryPlanned
- MotherDuckPlanned
- PostgresExploring
AI assistants
- ClaudePlanned
- ChatGPTPlanned
- Microsoft CopilotExploring
Don’t see your source? Tell us on your stack-map call. That’s how sources get added.
All product and company names are trademarks of their respective owners. Reference here indicates intended data-source compatibility only and does not imply any affiliation, partnership or endorsement.
For your data team
The short version for whoever will look after this on your side.
Access model
- Every source is connected with the club's own credentials, under the club's own licence with that provider. The Hockey Brain processes data on your behalf. It doesn't resell, re-host or pool data across clubs.
- For sources without an API, data comes in through CSV/Excel uploads with a defined template per source.
Data model
- Shared IDs for players, games, teams and seasons, mapped to each source's native IDs (native IDs are kept for traceability).
- One documented definition per metric, with the source of each field recorded.
- Data quality checks on every load: missing games, unmatched players, schema changes.
Destinations
- Databases: tables delivered into your own Snowflake, BigQuery or MotherDuck account (Postgres being explored). You own the account and the storage.
- Dashboards and spreadsheets: ready-made tables for Power BI, Tableau, Excel and Google Sheets.
- AI assistants: an MCP (Model Context Protocol) server that lets Claude or ChatGPT query your club's tables in plain language, with read-only access scoped to what you choose to expose.
Security & control
- Data processed in the EU. Data is delivered into your club’s own accounts. Our working copies stay on EU-hosted infrastructure.
- Credentials: your API keys and logins are stored encrypted in a secrets manager. They're never kept in code, spreadsheets or email, and only named members of our team have access to them.
- Read-only: we ask for read-only access wherever the provider offers it. We never write data back into your source systems.
- Club-by-club: each club's data is kept separate. Nothing is pooled or shared between clubs.
- No medical data during the founding program: we don't process medical or health records from athlete management systems in 2026/27.
- GDPR: we sign a data processing agreement with your club, with The Hockey Brain as processor.
- On disconnect: revoke our access at any time. We delete our working copies within 30 days and confirm in writing.
- Honest status: we're an early-stage company and don't hold security certifications yet. We're happy to answer your IT or legal team's questionnaire.
- Disconnect at any time and keep every table already delivered.
You own the data. Always.
- Data is delivered into accounts and tools your club controls.
- Every source is connected under your own licence with that provider.
- We don’t resell, re-host or share data between clubs.
- Disconnect whenever you like and keep every table already delivered.
Questions, answered
Does our club really own the data?
Yes. It's stored in your club's own database, connected with your own keys and licences. You can export everything at any time and keep it if you stop working with us.
What is a data catalog?
A list of every dataset you own: where it comes from, how fresh it is, which leagues and seasons it covers, and any quality issues.
Can we use it with Claude or ChatGPT?
Yes, optionally. Claude can query your tables read-only via MCP, using your club's own AI account. Everything also works without AI, in Excel, Power BI or Streamlit.
Where is the data stored?
In the EU, in a dedicated database per club. Collection and matching run on EU servers.
What is The Hockey Brain?
A hockey data integration service. It connects the sources your club already pays for, matches players and games across them, and delivers ready-to-use tables to the spreadsheet, dashboard, database or AI assistant you already use.
Do we need to buy new data?
No. You connect the sources you already pay for, with your own accounts and keys. Sources without an API, like Hudl video exports, come in through CSV or Excel uploads.
Is it available now?
It's in early access. No connections are live yet. We're building them with founding clubs for the 2026/27 season, and they decide what ships first.
What does it cost?
Founding clubs pay a fixed pilot fee for the rest of the 2026/27 season, invoiced only after the first delivery, and keep founding-club pricing for 2027/28. We go through the amount on the call. The stack map is free, whether or not you continue.
Why not build this in-house?
Many clubs do, and it works until it needs maintaining. Providers change formats and rotate credentials, and the pipeline becomes a permanent part-time job for an analyst hired to analyse. We take over that maintenance.
Is this another dashboard or analytics tool?
No. We feed the tools you already use, such as Power BI, Tableau, Excel and Claude, instead of replacing them.
Is our data safe?
Data is processed in the EU and delivered into your club’s own accounts. Credentials are stored encrypted, access is read-only wherever possible, and nothing is shared between clubs. See "For your data team" on the homepage for details.
Which leagues are covered?
Any league your connected sources cover: professional, junior, NCAA, European and women’s hockey. Founding clubs tell us which leagues come first.
Start with a map of your data stack
In 30 minutes we’ll go through which sources your club pays for, who stitches them together today, and what that costs your staff each week. You get a written map of your stack, whether or not you go further.
Your licences · Your accounts · Your data
Or email hello@thehockeybrain.com